Tag Archives: Self-publishing

How I marketed and published a niche WordPress book

A few weeks ago, I released my first book “Discover object-oriented programming using WordPress“. The book had $11,040 in sales during its launch week. This went above and beyond the expectations that I had for how well the book would do. (I would’ve been ecstatic if it’d made even half of that.)

But before I go any further, I want to do a small preface. What I am going to talk about isn’t anything that I really figured out myself. All that I did was read a lot of what others had done and then tried to do it myself in my own authentic way. (That last part is super important though!)

I’m especially thankful to Nathan Barry and his book “Authority“. (Sadly, he doesn’t sell just the book anymore.) I’m also super grateful to Paul Jarvis who’s inspired me to have my own quirky voice through his newsletter. He and Justin Jackson (not the basketball player!) taught me that marketing didn’t have to be this slimy thing if you were authentic about it. (Justin has a course on marketing for developers.)

That’s also why I’m taking the time to write down all my thoughts about this experience while everything is still fresh. (Much like my year in reviews.) I was only successful because other people shared how they approached marketing and self-publishing a book. I want to do the same by sharing as much information as I can for anyone interested in marketing and publishing their own book.

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