Building an audience

Last night, I wrote a detailed post on the end of the Week of Hustle. The post concluded that, while the experience had been fantastic, I had been neglecting an important piece which was marketing. This week, I want to tackle it by working on building an audience using my mailing list.

Humble beginnings

My mailing list is currently sitting at a hilarious 6 subscribers (including myself!) so I really have no place to go but up at this point! Conveniently for me, Justin Jackson focused his Week of Hustle on building an educational product for growing email lists to 1,000 subscribers. I have kept all the emails from the course and I’ll be going through the first day of it today.

Defining an objective

What I need to do today is quite simple I have to simply talk about myself and why I want to do this. Justin goes on to list a few examples in his day 1 email, but there are two that stuck with me. They were:

  1. They want to sell their own products, and gain financial independence
  2. They want to increase their profile within their industry

While the second one is very compelling to me, it is not a good enough reason to be a list. The first one is. Following that bit of soul-searching, we had to write an objective for our mailing list. Mine turns out to be nearly the same as the one he wrote as an example.

“My name is Carl Alexander. I want a mailing list so that I can build and launch my own products and eventually earn an income from them.”

I am hardly the special snowflake here. This is a pretty common desire for all of us struggling with our first product. Mailing lists have been working amazingly well for all the bootstrappers I follow so it’s hard to argue against them. However, it does seem so very hard to do when you start at the bottom like making your first dollar.

I’ll be working on that this week as hone in my ideal audience and work on the other tasks that the course as in store for me. I am also still working on Helthe. I expect some more marketing site changes to be happening soon.

Keep up with my progress

Could this be a plug for a mailing list!? Why yes it is! If you’ve liked what I have been writing the past week, you can subscribe here! You can also keep checking the blog every day if that’s your thing!